Ka Ntle ho The Billboard: Ke Hobane'ng ha Lihlahisoa tsa Retail li Amohela Programmatic DOOH

Lefatšeng la papatso, matšoao a kantle a dijithale a nka sebaka sa mantlha.Lihlahisoa tsa mabenkele li ntse li tsoela pele ho amohela mananeoDOOH (ea kantle ho hae ea dijithale)papatso ho ntlafatsa matšolo a bona a ho bapatsa le ho fihlela bamameli ba bona ka tsela e sebetsang haholoanyane.Screenage ke moetsi ea etelletseng pele oa lipontšo tsa dijithale ka pele ho phetohelo ena, e fanang ka tharollo ea maemo a holimo bakeng sa lihlahisoa tse batlang ho ba le tšusumetso e kholoanyane ka papatso ea kantle ho ntlo.

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Matshwao a ka ntle a dijithale a fetolang papadi bakeng sa matshwao a dijithale a kantle, e leng se dumellang dikgwebo ho isa dipapatso tsa kantle ho boemo bo latelang ka ho shebana le data, tekanyo e tsoetseng pele le boqapi bo ntlafetseng.Theknoloji ena e fetola tsela eo lihlahisoa li hokahanang le bamameli ba tsona 'me ke phetoho ea papali lefatšeng la papatso.

Ntle le li-billboards tsa setso, li-brand tsa mabenkele li se li sebelisa mecha ea phatlalatso ea mananeo a kantle ho naha ho fana ka melaetsa ea papatso e reretsoeng haholo ho bareki.Theknoloji ena e thusa li-brand ho fana ka molaetsa o nepahetseng ho bamameli ba nepahetseng ka nako e nepahetseng, ho theha boiphihlelo bo ikhethileng le bo hohelang bareki.

E 'ngoe ea melemo ea mantlha ea mecha ea phatlalatso ea mananeo a kantle ho ntlo ke bokhoni ba eona ba ho sebelisa lintlha ho tsebisa maano a papatso.Ka ho sebelisa lintlha tsa nako ea nnete joalo ka boemo ba leholimo, mekhoa ea sephethephethe le palo ea batho ba shebelletseng, li-brand li ka fana ka melaetsa e nepahetseng le e nakong ho bareki.Sena ha se ntlafatse katleho ea papatso feela, empa hape se ntlafatsa boiphihlelo ba bareki ka kakaretso.

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Ho feta moo, lenaneo la DOOH le fana ka litekanyo tse tsoetseng pele le li-analytics, tse lumellang lihlahisoa ho latela ts'ebetso ea matšolo a bona a mats'oao a kantle ho ntlo ka nako ea nnete.Kutloisiso ena e thusa likhoebo ho ntlafatsa hang-hang matšolo a tsona a papatso, ho netefatsa hore li lula li fana ka melaetsa ea papatso e sebetsang ka ho fetesisa le e nang le tšusumetso.

Screenage e ka pele ho phetoho ena ea matšoao a dijithale, e fanang ka lihlahisoa ka tharollo ea maemo a holimo bakeng sa litlhoko tsa bona tsa papatso ea kantle.Joaloka moetsi ea ka sehloohong oa lipontšo tsa digital, Screenage e fana ka mefuta e mengata ea lihlahisoa le lits'ebeletso ho thusa lihlahisoa ho sebelisa matla a DOOH ea lenaneo.

Ka ho shebana le boqapi le boleng, Screenage e ikemiselitse ho thusa lihlahisoa ho ba le tšusumetso e kholo ka matšoao a kantle a dijithale.Ho tloha lipontšong tse nang le liqeto tse phahameng ho ea ho li-touch screens tse sebetsanang, Screenage e fana ka litharollo tse feletseng ho finyella litlhoko tse fapaneng tsa lihlahisoa tse batlang ho ntlafatsa katleho ea tsona ea papatso ea kantle ho ntlo.

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Ka bokhutšoanyane, ho phahama ha lenaneo la DOOH ho fetola sebopeho sa matšoao a kantle a dijithale bakeng sa mefuta ea mabenkele.Ka ho sebelisa sepheo se tsamaisoang ke data, tekanyo e tsoetseng pele le boqapi bo ntlafetseng, lihlahisoa joale li ka fana ka melaetsa ea papatso e nepahetseng haholoanyane le e nang le tšusumetso ho bareki.Joaloka moetsi ea ka sehloohong oa lipontšo tsa dijithale, Screenage e ka pele ho phetoho ena, e fana ka lihlahisoa tse nang le litharollo tsa morao-rao ho isa papatso ea bona ea kantle ho ntlo boemong bo latelang.Ha indasteri e ntse e tsoela pele ho fetoha, ho hlakile hore mananeo a marang-rang a kantle ho naha a tla lula a le teng, 'me lihlahisoa tse amohelang theknoloji ena li tla ba le monyetla o moholo oa ho fihlela batho bao li ba batlang ka tsela e atlehang le e hohelang haholoanyane.

Amohela bokamoso ba ponopuisano le Screenagele ho bona matla a phetoho ao ba fanang ka ona.


Nako ea poso: Jan-17-2024